The fire protection industry publication Sprinkler Age has once again featured ABCO, this time in a piece about the role social media plays in our marketing efforts. The magazine, published by the American Fire Sprinkler Association (AFSA), tapped ABCO’s marketing manager, Alex Garrote, for his thoughts on using social media to give ABCO a voice.
“[It] helps form part of our brand identity, which plays a role in setting us apart from our competition,” Garrote told the AFSA’s Charlotte Johnson.
The article also featured one of ABCO’s social media images, as well as the perspectives of another fire protection marketing professional. Access the digital edition of Sprinkler Age here, and flip to page 20 for the article featuring ABCO.